Singapore Philatelic Museum

SPM Visual Identity

Logotype Stickers

Revitalizing a museum

When the visual identity of the Singapore Philatelic Museum didn’t match the young target audience, Supershapes was assigned to revitalize and refresh the appearance of the museum. The new identity needed to look fresh, quirky and creative, and appeal to both primary school children and stamp collectors alike.

The new logo, an outline of a stamp, is a very simple idea, that is friendly and approachable. The logo exists in multiple colors, and is printed as stickers to be used on collateral, to add a more dynamic and physical feel. Together with the logo, Supershapes designed dynamic “campaign logos”, to be used as a supplement to the logo sticker on letters and envelopes, thus making it easy to promote the current on-going exhibition.


Exhibition StickersColor Settings Logotype
Chinese New Year Poster
Business Card

From the Archives

Singapore Philatelic Museum
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