Svt News Repositioning

Rapport Studio & Mid-Size Infographic

Rethinking The News

Supershapes played an integral part in the repositioning and rebranding of the SVT News. This project spans the 26 current news departments from local to national level covering everything from general news to culture, sports, business, weather and news for the hard of hearing.

Through a long positioning and branding process, combined with a review of the technical platforms possibilities and constraints we launched into an art-direction and design phase where everything from the identity, to signage system, to weather icons, to studio materials, was developed.

Information Signage System ExampleInformation Signage System Examples
Endboard Intro Sequence Nordnytt - Regional NewscastIntro Sequence Rapport - National Newscast
Weather Design SystemWeather Iconography

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